In a press release regarding the partnership, Monstercat's Head of Gaming Gavin Johnson stated, " This alignment further empowers content creators by opening access to premium music and monetization for their channel." The release stated that existing Monstercat Gold users will be able to " immediately apply" to become Affiliates on Twitch, while new subscribers would be able to apply after 30 days.
This deal offered a library of claim-free music from the record label's vast pool of musical artists including the famed Marshmello. On November 17, Monstercat announced it would be partnering with Twitch to " fast-track" Affiliate status on the platform for those who pay the $5 a month subscription fee to Monstercat Gold. However, various emails and now-deleted pages on the company's website claiming otherwise led to uproar online before the retraction. After Monstercat, the popular electronic music record label, announced a controversial partnership with Twitch allowing Monstercat Gold subscribers to automatically gain Affiliate status on the streaming platform, the label is now claiming that the deal never affected how Twitch streamers become Affiliates.
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